Battle Tested Web Design Secrets That Will Boost Your Profits
By Mark A. Abrahams
Knowing how to design an effective website is one of the most important skills that you need to do. If you are not highly skilled as a graphic designer I suggest that you purchase a professional template and make changes to it yourself. This will give you the freedom of trying different things as you go along.
The most important part is to have a web page that loads under 10 seconds. Most people will abandon a web page if it takes too long to load. All these fancy sites that use flash are very ineffective to convert visitors into sales. Your primary goal should be to improve your conversion so that you get the maximum return on investment.
It is very important that you do keyword research and optimize your website for high traffic keywords with very little competition. I remember when Stompernet was launched they did a case study of how Andy Jenkins went from zero to 11,000 dollars a month using natural search engine listings for his Wedding Favours site. Two months later he was doing over 20,000 dollars a month. I am sure that this gives you an idea of how important targeted traffic is to your website. He did this by optimizing all the content for his site based on the research that he did using keyword tools.
I also suggest that you focus on a small niche. If you build a website that is too general less people will buy the products that you are selling. So for example if you have a golf site you can focus on the golf swing and sell an ebook concerning this. This is just an idea to show how important it is to have a unique angle on whatever you are doing.
Finally, use a colour scheme that is easy on the eye. I see so many websites that are difficult to read and this will definitely hurt sales.
Are you really interested in driving massive traffic to your website?
Here’s the answer:
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
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SEO Blogging Software – 3 Weapons You Will Need For SEO Blogging Success
By Vern How Chan
Why Use An SEO Blogging Software Anyway?
We know that search engine optimization or SEO in particular is pretty useful when we want our blog to be found on the search engines page results. In short, we want more exposure.
An seo blogging software would certainly come in handy when we want to achieve this. We will see the 3 different tools you need before really harnessing the power of blogging.
Weapon 1: Statistical Analysis Tool
This is more widely known as a traffic analyzer. I’ll explain why you will need this. Its important to include it because you will need to know what SEO stuff you are doing actually works.
You can either use Statcounter.com or Googleanalytics. Both are very user friendly and you don’t need to be a web expert in order to have it implemented into your blog.
Weapon 2: Integrating RSS Feeds To Your Blog
Do you notice some of those orange buttons that links to a certain site with all texts? Well, if you have then RSS just stands for “really simple syndication“.
You see, this one SEO blogging software or tool not only helps you to automatically publish your posts to other sites but now most people like to read RSS based feeds. Its very convenient for the reader.
Weapon 3: Social Bookmarking Is Crucial
You could call this a neat way to generate more readers and there are a ton of SEO blogging software geared towards this direction. Before you dive into them here are some pointers.
Think strategic blog marketing and focus on generating a really excellent blog post. Push this via ‘bookmarking’ social media sites that will help pitch to other bloggers. It is smart indeed.
You write 1 blog post and get an equal amount of links and greater traffic via this tool. Its kind of a lazy blogging method so its worth a shot.
Though there are many other weapons you can use, you can be sure that these are really the SEO blogging software that really count. Remember to always stick to one or two weapons before moving on to the next. Go slow but steady.
For your proven secret to profiting massively online, check out how to Earn Money Online!
Get the hottest blogging SEO tips at SEO Blogging Software Guide
Vern How has been earning online since 2006. He is an Internet marketer who believes in giving back by helping others.
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Many Web Publishers Are Wondering – Why is Google Penalizing So Many Websites?
By Wil Ford
In order to fully explore the consequences of manipulating Google’s Web search results, one must first understand the definition of Search Engine Optimization (SEO), which means optimizing a site for high website rankings in Google’s unpaid search engine listings. According to the SEO industry, there are three primary SEO practices. There are white hat SEO (acceptable practices), gray hat SEO (some-what acceptable practices) and black hat SEO (unacceptable practices).
The lure of easy money has compelled many home-based affiliate marketers to hound Google, the major source of FREE Web traffic. Since Google’s inception, many home-based marketers have made a fortune online. Sadly, most of these marketers do not have enough or any money for Internet advertising. Today, white hat SEO is widely employed by many Internet marketers, all of whom are obsessed with the secret of search engine optimization.
Pay-per-click search engine (PPC or PPCSE) advertising has became increasingly more expensive and competitive for the average Internet marketer, each of whom would rather use “so-called” white hat search engine promotion to drive visitors to affiliate sites, from each of which he or she earns a commission for each referral that converts to a sale. Many motivated marketers realize that natural search engine optimization is the alternative to traditional ppc advertising.
Amazingly, many people don’t realize that Google hates the SEO practices of parasitic Internet marketers, most of whom who clutter Google’s search results with spammy listing. The Mountain View, California-based company hopes to improve the efficiency of their search algorithm to deter overly aggressive marketing efforts and the unfair manipulation of Google’s Web search engine results.
Most Googlers — who frequently use Google — are almost always researching for information, products and services, in which they are interested. Contrary to popular belief, many of the Googlers are not in the mood to buy at the moment as they search the Google listings. Any un-welcomed spammy listing in the search results will deter an annoyed Googler from visiting such spammy websites, resulting in lost sales for unethical Web publishers and affiliates. A Googler almost always never returns to an unethical website that tricks him or her into visiting it through the search results. Period!
While many Web publishers and affiliates are hard-working and honest marketers, others are parasitic Web publishers who mercilessly suck the life from Google’s superfast search engine. The rogue Web publishers often hire ruthless Search Engine Optimizers and firms, whose illicit marketing strategies and search engine manipulation drive traffic to the affiliate programs and websites which their clients are aggressively promoting.
According to the Google Information for Webmasters, Google deems ethical Search Engine Optimizers and SEO firms’ duties to include:
- Writing copy (not SEO copywriting) for a website.
- Giving advice on site architecture (not search engine optimization).
- Helping to find relevant directories and related Web pages to which a website can be submitted.
- Basic web design and development.
However, Google warns Webmasters to avoid Search Engine Optimizers and SEO firms who:
- Send prospective clients unsolicited email about search engine ranking or positioning.
- Perform any sort of SEO to manipulate search engine rankings.
- Guarantee prospective clients a #1 ranking on Google (which is for on obscure, long keyword phrases most of which Google will eventually give any indexed website FREE anyway).
- Are secretive or won’t clearly explain to their clients about their SEO practices.
- Secretly link their clients’ websites to their own corporate SEO website.
- Offers to sell keywords in the address bar.
- Own a network of shadow domains that are not Google-friendly.
- Secretly links their clients’ sites to their other clients on doorway pages.
- Don’t distinguish to their clients the between between actual search results and ads that appear in search results.
- Operate with falsified or anonymized WHOIS info or multiple aliases.
- Gets traffic from “fake” search engines, scumware, or spyware.
- Is not itself listed in Google or have had domains removed from Google’s index.
Search Engine Optimization (SEO) is actually Search Engine Poisoning (SEP). To prevent search engine complications, ethical Internet marketers must avoid Search Engine Optimizers and SEO firms who are not Google-friendly. In fact, Google deems any sort of optimizing to manipulate search engine rankings as unethical.
Web publishers and affiliate marketers are better off taking the time to learn basic Internet promotion or ppc advertising, as well as hiring a reputable and affordable Web developer who writes compelling copy for a website, develops a website’s architecture, and submit a website to relevant directories and related Web pages. Many honest and industrious Web publishers and affiliate marketers are glad they took the time to master the craft of affiliate marketing and ppc advertising.
Copyright (c) 2008 Wil Ford
Wil Ford is a Weblogger and Web developer. Visit Wil’s Domain, a human-edited and well-categorized Web and blog directory, where you can discover the best destinations online.
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Web Design vs. Print Design: How To Find The Middle Ground
By Semul Johnson
There are a number of web designers who come up with print backgrounds for the sites that they make. These are most likely those who used to be print designers before joining the web design company they are part of now, or they are simply used to the control that is offered by print media. Remember though that print provides stability and permanence, and these two are not present in the Web. Realistically speaking though and speaking from experience if I may add, it is rather easy to forget this.
As you build your web page and have it tested on your browser, you somehow would like it to look exactly how you want it to. However, since your web design company requires you to test it in different browsers, you will see that they look different. As you move from one platform to the next, you will notice that there are slight but uncomfortable differences. This should be a good reminder that web design does not have the permanence and the stability that print does.
On the other hand, as the web designer, your web design company will most likely ask you to work with your customers during the web designing process. One of the most important things that you need to do is to explain to them the difference between the Web and print. Most clients would ask you to provide them your portfolios and web design plans. It is all too common for a web design company to receive customer complaints which stems from the fact that the website is not the exact representation of the print-out. To spare your web design company from this usual trouble, you have to learn how to properly work with your customers:
It is always good to have a portfolio printed out for clients to see. But bear in mind that it is not entirely a representation of your skills in web designs. When you do show them a portfolio, make sure that you also carefully explain to them the differences that they should expect on the final output web page. Make sure that you are upfront with them. If they set specifications for a graphical page and want specific layout, font and other web design elements, make sure that you also mention the possible trade-offs such as in the download speed and maintenance requirements. Lastly, it would be best to know what type of platform your customer will use. If you are a big fan of Netscape on the Mac, while your customer uses Internet Explorer version 7 for the Windows operating system, make sure that you bear this fact in mind when you come up with your designs. The page you come up with during the web design face may look very different on their platform.
So how then can you compromise the difference between web design and print? Well, you mostly need to rely on the web design techniques that you employ. Here are some tips to help you through this difference:
• Know your audience very well. It is imperative that you know who the potential visitors of the site are and for whom the website is to be made for. Know your client’s target audience and their characteristics or behaviors. If they are highly advanced users, they will most likely browse in UNIX or Linux on a 21-inch monitor. If they are rather more conservative, they are likely to use an Internet Explorer 7 on a 14 inch monitor. If your web design best suits your audience, your client will not come back running to your web design company to complain about the final site output.
• Test, test, and test again. You need to test your web design in each and every browser and operating system combination that you can possibly get both your hands on. You can use emulators if you are short of time and if you have no other choice, but nothing beats hands on experience through actual tests and runs.
• Never forget about resolution. Although browsers and operating systems are both important, there is one other factor that you need to consider in site web design. Keep in mind that if your client as well as their target audience will browse your final page on a browser than is smaller than you have designed on, there is a good possibility that they will be unpleasantly surprised. They might come back running to you, and your web design company might not appreciate that very much.
Using CSS can help you get precise layouts, but remember that your web design can never and will never be as precise as print. Remember this as implement the web design of your pages to spare you and your web design company a great deal of stress.
About the Author: Semul Johnson is a Marketing expert with a leading SEO services company specializing in SEO web design.
Source: www.isnare.com
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